Step-by-Step Guide to Setting Up a Webinar Funnel with Systeme.io

Step-by-Step Guide to Setting Up a Webinar Funnel with Systeme.io

Webinars are one of the best ways to generate leads, sell courses, and grow your audience—but without a proper funnel, you might end up with low attendance and poor conversions.

Systeme.io makes it easy to create a fully automated webinar funnel in just a few steps. In this guide, you'll learn exactly how to set up your webinar, create registration pages, send automated emails, and optimize for high conversions.

If you’re new, start with our Systeme.io beginner’s guide

What is a Webinar Funnel? 🤔


A webinar funnel is a structured process that guides people from registration to attendance, engagement, and ultimately—conversion (purchases, sign-ups, or actions). A good funnel includes:


  • Landing Page: A webinar registration page that captures leads.
  • Email Automation: A sequence of emails to remind attendees and increase engagement.
  • Webinar Page: A place to host or embed your live or recorded webinar.
  • Follow-Up Emails: Messages to nurture attendees and convert them into customers.


Step 1: Set Up Your Webinar Registration Page 📋


Your registration page is the first touchpoint for potential attendees. It needs to be clear, persuasive, and mobile-friendly.


1. Log into Systeme.io and go to Funnels > Create a New Funnel.

2. Choose "Build an Audience" or "Sell a Product/Service" as your funnel type.

3. Select a Template (or create a custom page).

4. Add key elements:
Webinar Title & Subtitle
(Clear & compelling)
Date & Time (Include timezone info)
Call-to-Action (CTA) Button ("Reserve Your Spot Now!")
Short bullet points (What attendees will learn)
Countdown Timer (Creates urgency)

5. Click Save & Publish.


🔹 Pro Tip: Use a compelling headline like "[Free Training] How to Generate $10K/month with Online Courses" to attract sign-ups.


Step 2: Automate Email Sequences for Your Webinar 📧


Once people register, you need to keep them engaged before and after the webinar.


1. Go to Automations > Create Workflow.

2. Set up triggers: Choose "Form Submitted" when someone registers.

3. Add emails to your sequence:
Confirmation Email:
Instant email with webinar details & calendar link.
Reminder Emails: Send 1 day before, 1 hour before, and 10 minutes before.
Follow-Up Emails: Send replay, offer discounts, or next steps.

4. Personalize & Optimize: Use names and personalize subject lines for higher open rates.


🔹 Pro Tip: Adding urgency ("Seats are limited!" or "Only 100 spots left!") increases attendance rates.

Step 3: Host Your Webinar (Live or Pre-Recorded) 🎥


Systeme.io doesn’t have a built-in webinar hosting tool, but you can integrate with:

  • YouTube Live (Free & easy)
  • Zoom or Google Meet (For interactive sessions)
  • WebinarJam or Demio (For advanced features)


How to Embed a Webinar in Systeme.io:

1. Create a Webinar Page in your funnel.

2. Add an Embed Block and paste your YouTube/Zoom link.

3. Set up a Live Chat Box (optional for engagement).

4. Click Save & Publish.


🔹 Pro Tip: Pre-recorded webinars allow automation & evergreen funnel marketing.


Step 4: Add a Sales Page & Call-to-Action 💰

The goal of your webinar is to convert attendees into buyers. After the webinar:

1. Create a Sales Page within Systeme.io.

2. Add key elements: Your Offer (Course, product, service) Testimonials & Social Proof Limited-Time Bonus (Creates urgency) Buy Now Button linked to checkout.

3. Set Up Post-Webinar Emails: "Thank you for attending! Here's your replay." "Limited-time offer expires in 24 hours."

Set up a smooth one-page checkout for your funnel

🔹 Pro Tip: Adding a deadline (countdown timer) increases conversions.

Step 5: Track & Optimize Your Webinar Funnel 📊


1. Monitor Analytics:
Registration rate (How many signed up?)
Attendance rate (How many showed up?)
Conversion rate (How many bought?)


2. A/B Test Your Pages:
Change headlines, CTA buttons, or designs to improve conversions.


3. Retarget No-Shows & Leads:
Use Facebook Ads or email follow-ups.

Final Thoughts: Why Systeme.io is the Best for Webinar Funnels 🚀

Unlike other platforms that require multiple tools, Systeme.io lets you: ✅ Build landing pages & sales pages easily✅ Automate email sequences seamlessly✅ Sell courses, memberships, or digital products in one place

💡 Ready to launch your webinar funnel? Try Systeme.io for free and start converting leads into customers today!

👉 Sign Up Now

See how to build high-converting funnels

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